The Palace Jeweler (Digital Content)

As a testament to their expertise in digital content strategy, Qianna Communication was entrusted with handling The Palace, a leading national jeweler brand. The main task was to design and execute a digital content strategy capable of increasing brand interaction and visibility on highly dynamic platforms. Focusing on short-form video, the agency aimed to create a narrative that was not only visually appealing but also relevant to The Palace's target audience

The key to this successful strategy lay in a clever and timely approach. Qianna Communication conducted in-depth Key Opinion Leader (KOL) profiling to ensure the chosen figure had an authentic connection with the audience and brand values. This strategy was then executed by leveraging the emotional Mother's Day moment to launch the content. The combination of the right KOL and timely relevance made the campaign highly memorable and well-received by the public

The result of this well-executed strategy was extraordinary. The campaign successfully achieved over 10 million organic views on TikTok. This figure, achieved purely through the content's appeal without paid advertising, proves Qianna Communication's ability to create viral content that the audience loves and shares. This accomplishment significantly boosted The Palace's brand exposure among the digital audience

Contacts

andri@qiannacommunication.id

Office

PT. Qianna Berkah Media

Bukit Mampang Residence Blok O No. 1 Limo- Depok Jawa Barat 16512 Andri : 0821 2273996